Starting now, Netflix said it will begin emailing users in the United States who are sharing their accounts with people outside their households. The email details how you can transfer a profile to a new account, as well as the option of paying to share your account.
While the email stops short of warning users not to share their Netflix accounts without paying extra, it’s clear that the Netflix password sharing crackdown has officially begun.
The move follows a growing series of password-sharing tests that began in 2021, when the streamer began asking users to verify their Netflix accounts using a four-digit code sent to the account holder. A “verify later” option let users keep streaming even if they didn’t have the code, but still, the test certainly raised eyebrows.
In March 2022, Netflix’s efforts to stem password sharing became more official, with the company announcing an option for account holders in Chile, Costa Rica, and Peru to create reduced-priced “sub accounts” for up to two people outside their household.
Four months later, Netflix took a different tack, rolling out an “add a home” feature that let Netflix subscribers in five Latin American countries “buy” more homes in which they–or others–could use the same Netflix account.
And during its third-quarter earnings call in October 2022, Netflix confirmed that it would start charging account sharers starting in “early 2023.”
Later, Netflix announced a new “Profile Transfer” tool that makes it easy for password sharers to transfer all their Netflix profile data, including their watch lists, histories, and recommendations, to a new account.
Most recently, Netflix rolled out account-sharing features in Canada, New Zealand, Portugal, Spain, and (now) the United States.